Berkeley’s vibrant economy is underpinned by a diverse array of local businesses, from innovative startups to longstanding family-owned establishments. To support and sustain this dynamic business environment, several initiatives and resources have been implemented.
Berkeley Bucks: Encouraging Local Spending
One notable initiative is the Berkeley Bucks program, a citywide eGift card system designed to keep consumer spending within the local economy. Valid at over 100 local merchants and restaurants, Berkeley Bucks offer residents and visitors a convenient way to support local businesses. The program has seen significant engagement, with over $40,000 in Berkeley Bucks purchased and more than $16,000 redeemed to date. This initiative not only bolsters local businesses but also ensures that sales tax revenue contributes directly to community services. Learn more about Berkeley Bucks.
#DiscoveredinBerkeley: Showcasing Local Enterprises
The #DiscoveredinBerkeley marketing campaign highlights local businesses across various sectors, including food and beverage, retail, arts and crafts, and health services. Since its inception, the campaign has generated approximately 4.6 million impressions and 187,000 engagements, driving significant traffic to featured businesses and fostering a stronger connection between the community and its local enterprises. Read more about the campaign’s impact.
Economic Dashboards: Informing Business Decisions
To provide businesses with valuable insights, the City of Berkeley publishes annual Economic Dashboards. These reports analyze key economic indicators such as business occupancy rates, commercial vacancy rates, and demographic statistics. The 2025 Economic Dashboard offers a comprehensive overview of the city’s economic health, aiding businesses in making informed decisions. Access the 2025 Economic Dashboard.
Business Assistance Programs
The Office of Economic Development (OED) offers direct assistance to businesses, including help with finding locations, navigating zoning and permit processes, and connecting with local stakeholders. Additionally, the OED collaborates with organizations like the Tech Futures Group and the UC Berkeley Community Law Clinic to provide specialized support for entrepreneurs. Explore business assistance resources.
These initiatives and resources reflect Berkeley’s commitment to fostering a thriving local business community. By supporting programs like Berkeley Bucks and #DiscoveredinBerkeley, and utilizing available economic data and assistance programs, businesses can continue to grow and contribute to the city’s economic vitality.